Hastag can be quite beneficial to your marketing plan on social networks.
Advantages of Hashtags:
1) Track performance and engagement.
2) Reach out to your users.
3) Hashtags make online searches easier.
4) Hashtags can also be used as a tool in viral marketing. Many businesses have gained thousands of followers overnight by using viral marketing.
5) Hashtags are the great way to extend your content reach and they increase the brand awareness.
Lost Links – To prevent lost links affecting your ranking in the future, you must track actively lost links and take corrective measures.
Algorithm Changes – To avoid being crippled by Google’s updates, use an effective strategy that includes social media and other marketing channels.
Competitors are doing a better job – Keep an eye on your competitors by analyzing and monitoring their social media activity, link building strategies, and content marketing.
Recent Website Changes & Redesign – With careful planning of your redesign project, you will avoid the ranking drop.
Duplicated Content – When content is obviously deliberately duplicated to manipulate rankings, your site will get penalized.