Top Lead Generation Tools

  • Leadfeeder

Pricing: 14-day Free Trial, Paid plans start
Rating: 4/5 stars on GetApp (Based on 54 reviews)

  • Prospect.io

Pricing: Paid plans
Rating: N/A

Email Lookup Tools

  • Voila Norbert

Pricing: Free to find up to 50 emailsa and paid Plans start
Rating: N/A

  • Hunter

Pricing: Free to find up to 100 requests and paid Plans start

  • MailTester.com

Pricing: Free

  • Skrapp

Pricing: Free to find up to 150/month and Paid plans

Email Followup Tools

  • Boomerang

Pricing: Free with 10 message credits/month, Paid plans start

  • Hubspot Sales

Pricing: Free, Paid plans start
Rating: 4.5/5 stars on GetApp (Based on 658 reviews)

  • Yet Another Mail Merge

Pricing: Free for 50 emails/day an Paid plan

Form & Email Collection Tools

  • Sumo

Pricing: Free, Paid plans start
Rating: 4/5 stars on GetApp (Based on 7 reviews)

  • OptinMontser

Pricing: Paid plans start at $9/month
Rating: 4/5 stars on GetApp (Based on 3 reviews)

  • Convert Plus

Pricing: Paid WordPress Plugin

  • Fieldboom

Pricing: Paid plans start

Email Marketing Tools

  • MailChimp

Pricing: Free, Paid plans start
Rating: 4.5/5 stars on GetApp (Based on 2295 reviews)

  • ActiveCampaign

Pricing: Paid plans start at $9/month
Rating: 4.5/5 stars on GetApp (Based on 76 reviews)

  • SendinBlue

Pricing: Free, Paid plans start at $7/month
Rating: 4.5/5 stars on GetApp (Based on 119 reviews)

Landing Page Creation & Capture Tools

  • Unbounce

Pricing: Paid plans start at $79/month
Rating: 5/5 stars on GetApp (Based on 48 reviews)

  • Instapage

Pricing: Paid plans start at $68/month
Rating: 4.5/5 stars on GetApp (Based on 144 reviews)

  • Leadpages

Pricing: Paid plans start at $25/month

  • ClickFunnels

Pricing: Paid plans start at $97/month
Rating: 4.5/5 stars on GetApp (Based on 11 reviews)

Complete Marketing Automation Tools

  • Hubspot

Pricing: Free, Paid plans vary depending on which features you need
Rating: 4.5/5 stars on GetApp (Based on 1394 reviews)

  • Marketo
  1. Pardot

Pricing: Paid plans start at ~ $900/month
Rating: 4/5 stars on GetApp (Based on 292 reviews)

Pricing: Paid plans start at $1,000/month
Rating: 4.5/5 stars on GetApp (Based on 254 reviews)

  • Infusionsoft

Pricing: Paid plans start at $70/month
Rating: 4/5 stars on GetApp (Based on 398 reviews)

  • SharpSpring

Pricing: Paid plans start at $400/month
Rating: 4/5 stars on GetApp (Based on 398 reviews)

Process Automation Tools

  • IFTTT

Pricing: Free
Rating: 4.5/5 stars on GetApp (Based on 27 reviews)

  • Zapier

Pricing: Free, Paid plans start at $20/month
Rating: 4.5/5 stars on GetApp (Based on 158 reviews)

Live Chat Tools

  • Drift

Pricing: Free, Paid plans start at $50/month
Rating: 4.5/5 stars on GetApp (Based on 12 reviews)

  • Intercom

Pricing: Paid plans start at $49/month
Rating: 4/5 stars on GetApp (Based on 103 reviews)

Pricing: Free, $9/month to remove branding

  • Tawk.to

Social & Forum Tools

  • LinkedIn Sales Navigator

Pricing: Paid plans start at $65/month

  • Twitter Search

Pricing: Free

  • Quora

  • Pricing: Free

Contest Tools

  • Vyper

Pricing: Paid plans start at $29/month

  • Gleam

Pricing: Free, Paid plans start at $39/month

  • Rafflecopter

Pricing: Free, Paid plans start at $13/month

Customer Research/Survey Tools

  • Qualaroo

Pricing: Paid plans start at $199/month
Rating: 4.5/5 stars on GetApp (Based on 3 reviews)

  • Survicate

Pricing: Free, Paid plans start at $169/month
Rating: 5/5 stars on GetApp (Based on 15 reviews)

  • Google Forms

Pricing: Free

Calendar Scheduling Tools

  • Calendly

Pricing: Free, Paid plans start at $8/month

Rating: 4.5/5 stars on GetApp (based on 56 reviews)

  • Doodle

Pricing: Free, Paid plans start at $18/month

Rating: 4.5/5 stars on GetApp (based on 18 reviews)

info about Latest social media channels

. Pinterest

Social site that is all about discovery

Largest opportunities – decor, babies, recipes, Fashion and wedding

Users are – 32% male and 68% female

70 million active users in Pinterest

  • Twitter

Micro blogging social site that limits each

Post to 300 characters

Largest penetration in the us but spreading slowly and steadily

5,700 tweets Happen every second

Twitter – 560 million active users

  • Facebook

Social sharing site that has 1 billion users worldwide

largest opportunities facebook communication with consumers in a non-obtrusive way

Users share 2.5 billion pieces of content each day

Facebook – 1 Billion active users

  • Instagram

Social Sharing site all around pictures and now 15 second videos

Many brands are participating through the user of # hashtags

Instagram – 150 million active users

  • LinkedIn

Business oriented social networking site

Brands that are participating are corporate brands . Giving potential and current associates a place to network & connect

79% of users are 35 or older

LinkedIn – 240 million active users

SEO can make a difference

Want your website to always top the search page in Google? Before you begin you must have an idea of how the insider stuff works. Optimisation doesn’t mean just revamping a single page; optimisation is for the site as a whole. Although an apt SEO Strategy may take months to yield positive feedback the overall results are worthwhile. Now, let’s get into knowing what the basics to developing a strong SEO are.

Test and adapt changes

The wording and layout combination that will make your website to be called as perfect will definitely want some trial and error process. But for an apt result making specific changes and testing the same is very crucial. Take each of the tiniest elements, like one at a time, test the various available variations and work on the same for higher traffic.

Backlinks

Quality backlinks are a major established part of SEO.  They make a huge impact on website prominent SEO ranking. The links from outside domains that point to pages in your domain are considered very essential for listing.

Keywords matter the most

It is well known and clear to all of us that keywords help us make the most. But you still have more choices to make after picking on keywords i.e. Placing keywords from where it would get the most reflection. One must make sure to include keywords on influential areas like site title, domain name, description, tagline etc.

Internal page link

Link to most important pages of your web has to be done from your home page for a better result. Also, cross linking them with each other is important

 Condensing content or pages

Deleting a page may seem to be a no big deal but have you ever known the adverse effects it has? The keywords once ranked are no more there and same is with the URL of the page. Therefore make sure to risk the loss of such established rankings and have different back-up ideas to deal with the same.

Changes are welcome but not always and too often

Remember Google always favours fresh, updated content. But, changes that are spotted too frequently do no good to you. It may likely penalize your website and SEO rankings get tougher.

Above are just a few things that you can keep in mind. There is lot more in depth essentials that would affect the SEO. SEO is crucial for any business, although it has its own risks and benefits. Therefore, it is never a bad idea to optimise your website for search engines. 

Google local pack adds sold here

local pack adds ‘sold here

Google introduced local business new feature “sold here” to gain more exposure in Google.

new label local pack results in both desktop and mobile search.

When you search for an item and Google knows the local store has that item, Google may show a label named “sold here” in the local pack’s description.