SEO Trends in 2019

  • Voice Search is More Real Than Ever

20% of online searches make up of voice search and this number is expacted to reach 50% of hike sooner. This latest trend has made the searches easier.

  • Near Me SEO Strategy

Since most of the mobile searches are perfomed for local businesses and the services, it is important thats your site is listed properly for the local search engine optimization.

  • Featured Snippet & Rich Answers

Snippets may be many but rich snippet is what matter nowadays. Now you can see the most relevant information to your research on the top of result with this exclusive Feature.

  • User-Experience Optimization

The Strong user-experience optimization is now assisting in bringing the scores of new users to very landing page.

  • Mobile First Index

Since number of mobile users increased, Marketing throught the mobile friendly channels has become important.

A new wing to your Brand

According to a study, Companies with engaged employees see 233% greater customer loyalty and a 26% greater annual increase in revenue. Now that’s a massive figure. Isn’t it?

Not just research but our own understanding also knows the fact that employee engagement is directly related to the growth of the organisation. Employees with high sense of well being and job satisfaction are an organisation’s major asset. While a business may or may not fall behind due to lack of technology, the perception of the team may put the scenario to work.

Worsening drastically day by day, employee- employer relationship is an alarming issue among the growing youth population. Loyalty plays an essential role and yet is on the decline? The duty of loyalty is not rigorously one sided as believed. It takes two to bring it on. It’s tricky and hard enough to be able to say that one could create a holistic brand image single handedly. Business results come from a team and one must always focus on employees to maximize the impact of growth.

Tap the inherent in employees

Most of the companies never actually get on track to tap the full potential of their employees. If it requires change in some process it is advisable to adapt the same. Give employees ownership rather than keeping it all under one head. Potential isn’t ever confined to getting tasks done on time. It is much more. Better communication flow, work- life balance, growth opportunities altogether can bring in a productive work environment.  

Automating processes is good but how far are we helping self growth?

Not that automation and upgrading to newer technology should be limited, but are we even giving a look towards the development of an employee as an individual. Work is better when flexible. Companies should use technology to better collaborate workers and organisation goal. Technologies can enable newer level of engagement and much more personalised work experience. It is the future of growth and connection.  Virtual technology, social networking or any other development in the field boosts employee morale and pulls in higher interactions.

Integrate recognition

Recognition has the greatest impact when taken as a factor for employee engagement. Employee rewards and honours needs to be frequent to keep up their spirits. Integrate recognitions through multiple employee touch points.  

Connecting with our own resources isn’t hard, it just takes some work. And once it gets a start it gets the flow. Employee engagement has a huge space and is a continuous journey, which means no matter where you are currently you still have the ladder to climb.

By adjusting the overall view about employees and their engagement one can bring a massive change. All that one has to ensure is that “When people go to work, they shouldn’t have to leave their hearts at home”

Facebook latest algorithm changes

Facebook has announced to change the algorithm of how relevancy is counted for ads. Now the system will give us ad relevance diagnostics across these three dimensions:

1) Quality Ranking: Your Ads perceived quality Vs ads competing for the same target audience
2) Engagement Rate Ranking: Your ads expected engagement vs ads competing for the same target audience
3) Conversion rate ranking: Your ads expected conversion rate vs ads competing for the same audience group and same optimization goal.