Hastag can be quite beneficial to your marketing plan on social networks.
Advantages of Hashtags:
1) Track performance and engagement.
2) Reach out to your users.
3) Hashtags make online searches easier.
4) Hashtags can also be used as a tool in viral marketing. Many businesses have gained thousands of followers overnight by using viral marketing.
5) Hashtags are the great way to extend your content reach and they increase the brand awareness.