Facebook latest algorithm changes

Facebook has announced to change the algorithm of how relevancy is counted for ads. Now the system will give us ad relevance diagnostics across these three dimensions:

1) Quality Ranking: Your Ads perceived quality Vs ads competing for the same target audience
2) Engagement Rate Ranking: Your ads expected engagement vs ads competing for the same target audience
3) Conversion rate ranking: Your ads expected conversion rate vs ads competing for the same audience group and same optimization goal.

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