“E-commerce isn’t the cherry on the cake, it’s the new cake”
With that said e- commerce is definitely growing and has become so routine that consumers seem to be able to purchase anything and everything via the internet. In fact, it is estimated that, by 2020, global ecommerce sales will reach $4.058 trillion. Typically e- commerce is not a store or site with product pages. It has too many things assisted with which together brings the development. There are too many factors to the growth of this change but one of it evident.
Convenience – Growth factor of E-commerce
The list of reasons on why consumer tends to shop online is always being topped by the game of convenience. Convenience commerce is so high in trend. Every E- commerce player now primarily works to capitalise the grievance of consumers. Sites like Amazon have also brought in Prime and dash button which provides consumers priority over the rest and allows them to reorder specific households on the press of a button.
E- Commerce websites pop around us all the time. Now that we know convenience is the key to success, here is a look of most popular players in the field:
Amazon: Started as an online book store, now accompanied with Alexa and various other developments Amazon is now one of the largest internet based retailer. It has many fascinating features like third party selling, content search and much more that makes it even more consumer reliable.
Flipkart: With several product categories, Flipkart is another leading e-commerce industry in India. It has categories such as consumer electronics, fashion and end to end lifestyle products.
MakeMyTrip: Known for its strong online presence Make my trip is a Indian travel company. It provides the entire pack of travel services from booking flights, holiday packages, hotel booking, tourist locations etc.
PayTm is growing to be the second largest e- commerce platform. Initially it began as a mobile wallet and now is growing due to the outstanding cashback feature it offers to its users.
Catering to the buyers need in wider terms Snapdeal is a successful e- commerce platform. The main aim of this site is to help consumers grab discounted deals through coupons for various categories like restaurants, salons, apparels, footwear, baby care, home and décor.
Thus, E- commerce industries are bound to flourish. With growing technology, entrants can have a competitive edge. Making the purchase process easier and being highly capable to acquire the consumers mobile screens E-commerce seems to be very futuristic.