ECommerce rules consumer screens

“E-commerce isn’t the cherry on the cake, it’s the new cake”

With that said e- commerce is definitely growing and has become so routine that consumers seem to be able to purchase anything and everything via the internet. In fact, it is estimated that, by 2020, global ecommerce sales will reach $4.058 trillion. Typically e- commerce is not a store or site with product pages. It has too many things assisted with which together brings the development. There are too many factors to the growth of this change but one of it evident.

Convenience – Growth factor of E-commerce  

The list of reasons on why consumer tends to shop online is always being topped by the game of convenience. Convenience commerce is so high in trend. Every E- commerce player now primarily works to capitalise the grievance of consumers. Sites like Amazon have also brought in Prime and dash button which provides consumers priority over the rest and allows them to reorder specific households on the press of a button. 

E- Commerce websites pop around us all the time. Now that we know convenience is the key to success, here is a look of most popular players in the field:

Amazon: Started as an online book store, now accompanied with Alexa and various other developments Amazon is now one of the largest internet based retailer. It has many fascinating features like third party selling, content search and much more that makes it even more consumer reliable.

Flipkart: With several product categories, Flipkart is another leading e-commerce industry in India. It has categories such as consumer electronics, fashion and end to end lifestyle products.

MakeMyTrip: Known for its strong online presence Make my trip is a Indian travel company. It provides the entire pack of travel services from booking flights, holiday packages, hotel booking, tourist locations etc.      

PayTm

PayTm is growing to be the second largest e- commerce platform. Initially it began as a mobile wallet and now is growing due to the outstanding cashback feature it offers to its users.

SnapDeal

Catering to the buyers need in wider terms Snapdeal is a successful e- commerce platform. The main aim of this site is to help consumers grab discounted deals through coupons for various categories like restaurants, salons, apparels, footwear, baby care, home and décor.

Thus, E- commerce industries are bound to flourish. With growing technology, entrants can have a competitive edge. Making the purchase process easier and being highly capable to acquire the consumers mobile screens E-commerce seems to be very futuristic.  

Customer Experience

Still living in the seller’s market? Well, then you are barely living, because it is a buyer’s market already. Today’s market has increasing competitive arenas which cannot be overlooked. In such a scenario customers and their expectations carry the highest value. A customer whether satisfied or unsatisfied is ought to create a similar influence on the personal networks and peers. Overtaking price and product customer experience is the new differentiation for prospects.  

Human Connection

Connecting with your prospects is turning to be a strategic pivot. This is enforcing businessmen to reorient all their operations for and to the customers. Companies are struggling to build the human connect that matters. Take any industry for that case – Retail, Banking, B2B, IT, Automotives – everywhere the core operational capabilities are mastered by how customers perceive the service line and the overall human oriented experience. 

Strategies to Growth

To be able to differentiate and stand ahead of the competition positioning is crucial. Here is an abundance of excellent guidance and reliable information as to how you can put customer experience strategies to work.

  • Self- Service

By self service, one does not mean to say put your customers to work. But for the fact that, the customers, especially the millennial generation, do not seek to interact with sales rep for fulfilling their needs and wants. Moreover, the comfort zone plays an important role. This is not just for simple non durables but also for B2B and other complicated products.

The purchasing power of consumer is increasing and therefore it is advisable to give them the power of buying so that they make apt buying decision and have a enhanced experience on the whole.

  • The mobile world

Mobiles have overtaken pretty much everything from desktops to personal visits. The little device now is evidently the most effective channel for communication and information. Consumers tend to spend most of their time on mobiles and this makes it clear for companies to optimise their marketing techniques accordingly. All must adopt the mobile first mentality to hang in and around the customers all the time.   

  • Make use of the explosive growth of digital marketing

 With digital age in peak it is imperative to have a social connect. Social engagement is rapidly being the necessity as customers tend to follow the brand on channels for up to date information. Create connections on social media for constant engagement. Advertise well and do regular posting on social media to interest the followers. Digital channels are also effective to ensure brand recall by the viewer.

With so much just at the fingertips of consumers, organisations need to focus on creating an experience that brings back the customer. The highly informative consumer demands for value all the time. They would research on mobiles, contact their peers, and if needed analyse with multiple competitors on social media. Therefore to be on the right path and to clinch your target audience ensure to deliver a story they feel worth sharing.

The next big thing Mobile app development

By now all of us know that Mobile applications are expected to deliver a whopping amount of revenue in the upcoming days. Well, the tiny screens now have all that we want from food and gaming to health and business and accelerating organisation’s workflow demands adequate interaction with app creators. With mobile app development having a solution for both business and consumer ecosystem it is evident that all of us need the same to tap the ongoing market trends. Through the android development platforms and other device platforms like iOS, windows one can build and establish a cost effective mobile app.

Definitely investing in mobile app development is a great career choice. But like anything and everything even this needs proper execution and analysis to know if this step could help us develop the customer relations and attract in more prospects.

How did app development become everything?

Convenience is the key driver for any human decision. Whether it is good or bad if it provides notable convenience you can attract the force. This has shaped the lives of individuals despite all other factors. It has grown to be so robust that it has made every option around us illusory and unthinkable. The proliferation of quick choices came into power only through convenience. And now it has become a way of life. And this is how mobile app development hit the market.

Today a Smartphone device is an indispensable part of human life. This has led to entry of more marketers believing that this is one of the most happening ways to stay connected with the current prospects. With continuous interest from the consumers app creators now know the rapid growth in this sector and undoubtedly they have been delivering something beyond imagination each day with building apps for almost anything and everything.

Application security

To talk of the major thing in mobile app development is the application security that developers have to provide and which can’t be overlooked. There is a running list of reasons on why one can’t let go app security be it android or Ios development. Apps when build do not just support you serve your consumers on a newer platform but also helps you collect a great deal of information about their search, buying behaviour and various other details. Therefore app security makes a difference as they address the following:

  • Reduced risk for the organisation and consumers
  • Protects brand image
  • Helps in building consumer confidence and trust
  • High end data protection
  • Creates a sense of trust within lenders, investors
  • Confidentiality of information
  • Market reputation among competitors and others

Prioritising user experience through iOS and Android development

Increased User experience is recorded to bring in more conversions and higher clicks. When a display attracts or catches the eye consumer is definite to click and know about it because of the interest desire in him. With Mobile app development there is focus to deliver a unmatchable user experience. So it is more than just sensible to bring in apps as a part of our business as they have a huge control over customer’s behaviour and decision making process.

Buy, sell, market and advertise with mobile app

The mobile app development doesn’t just have advantages on the topic of market visibility but also on various terms and basis. Whether it is about buying or selling we have a huge list of apps from various sectors to fill up our search screen. According to a study the app advertising expenditure through android development will multiply extensively.  Advertisements through mobile apps have higher user interaction and are real quick in conversion when compared to other platforms. Mobile apps help initiate promotions based on the location, behaviour and context of a user.  Moreover, purchases through apps have been increasing rapidly – whether it is consumer durables or non- durables or luxuries, mobile apps have a solution to all.

The new world of data has led to the coining of app development. The best way to excel this would be to keep up with the ongoing mobile app development trends. 2019 is believed to shape the future of mobile app market by bringing in Artificial intelligence, machine learning, augmented reality and many more. In fact, if you have an idea to bring in an app for your work you can connect with our experts for an apt solution.

Exploring Facebook Marketing and more

Social Media is becoming an integral part for any business and connecting with prospects through the same has a high marketing standpoint. Discussing of social media and letting go the supreme social media app – Facebook is like barking up on the wrong tree. Did you know? Facebook reports for 1.45 billion registered users. If it were a country it would be listed as having the 3rd largest population in the world.

With so much activity happening and the growing number of active users the benefit of being available on Facebook is excessive and obvious.

Now that we know the need, let us have a look on the Facebook strategy that must be put to work

  • Facebook audience – To identify your target audience know your product and service quality and how it matches to the need in the market. Know your ideal customers and tailor your offerings as per their requirement and desires.
  • Using audience insights – Facebook offers sub categories under the ads manager. The free analytics tool allows you to obtain behavioural and demographic data about your audience to that of your competitors.  Such insight helps in better targeting and is a great way to uncover details in regard to industry trends and consumer preferences.                                                                                                                                                                                                                             
  • Create content calendar and schedule post – Managing posts on social media is not an easy task. To reduce the day to day complications a social media content calendar could help. The calendar could contain posts written in advance which could be scheduled for posting.  
  • Generating leads on Facebook – Depending on your business Facebook lead ads could be used. Potential customers with interests in the similar field could be targeted.  
  • Measuring social ROI – Maintain your Facebook in respect to the amount of time you have spend on building the profile. Track your ROI through views, reach, engagement, lead generation or a combination of the above.

While we put to use the Facebook strategy for a better brand visibility let us have a look at the various other benefits that follow:

  • Massive exposure on global scale
  • Cut down marketing expenses
  • Focussed target on potential customers
  • Create brand loyalty and brand recall
  • Increased web traffic

It is evident that presence of your business on Facebook has a lot of benefit for you and provides a huge growth area. It is indeed an apt marketing channel in recent times. After a week or two of learning the process and knowing how it works you will be able to generate a steady source of conversions and you can tap useful leads.